Science Museum of Minnesota
A mission-driven campaign giving science a voice.
With funding under a global microscope, the Science Museum of Minnesota (SMM) needed a rallying cry to garner local and national support for their mission. Our strategy: position science as necessity, not a nicety — turning the community into advocates who “Speak Up for Science.”
Brand Strategy
- Social Strategy
- Content Development
- Paid Advertising
Campaigns
- Campaign Strategy
- Concept Development
- Creative Execution
- Optimization & Iteration
Content
- Creative Strategy
- Design
- Photography
- Video
- Motion Design
- Illustration
- Audio
- Copy
In the first phase of work, our campaign highlighted SMM’s impact both inside and outside their walls. Our hero :30 earned a 99%+ completion rate in the first month of launch, and translated into measurable action, helping drive a 2.65% conversion rate and steady increase in ticket sales each month.
As visibility increased, our second phase of work took a human-centered approach, deploying a series of videos from change makers and impact leaders. And within the first month of launch, one video featuring Dessa generated more than 4.7 million YouTube impressions and delivered a 98.5% video completion rate on CTV, demonstrating both broad reach and deep audience engagement.
Customer testimonial
Knock is more than an agency for the Science Museum; they understand our mission and our work, and have truly aligned with the idea of changing our world through science. Our partnership has resulted in some of the most impactful campaigns the Science Museum has ever launched.
Onto the Next Study →
Ameriprise Financial