Nature’s Way
Sambucus

A campaign bringing old school wisdom to new school moms.

Legacy brand Nature’s Way Sambucus brings decades of expertise, but is positioned in an oversaturated wellness category. In a space where trendy newcomers can overshadow timeless quality, we crafted a campaign that reminds consumers why they should trust Sambucus, positioning them as the true elder(berries) of immune support.

Brand Strategy

  • Audience & Market Research

Brand Identity

  • Brand Guidelines

Digital Experience

  • Social Strategy & Management
  • Content Development
  • Paid Advertising

Campaigns

  • Campaign Strategy
  • Concept Development
  • Creative Execution
  • Optimization & Iteration

Content

  • Creative Strategy
  • Art Direction
  • Concept Design
  • Photography
  • Video
  • Motion Design
  • Illustration
  • Audio
  • Copy
placeholder alt text – save first to see generation option
placeholder alt text – save first to see generation option
placeholder alt text – save first to see generation option
VP Marketing, Nature’s Way

When I think of the team at Knock, I think of partnership. Yes, they really understand strategy and storytelling, but their partnership mindset is the foundation — demonstrated through listening, understanding, challenging, and consistently overdelivering. This mindset elevates work beyond transactional into long term value-creation. With superb talent and genuinely great people, working with Knock is a pleasure!

Ameriprise Financial

Onto the Next Study →

Ameriprise Financial