Science Museum of Minnesota

Person closely examining a small object with a magnifying loupe, wearing a white shirt and a dark apron, against a dark background.

A mission-driven campaign giving science a voice.

With funding under a global microscope, the Science Museum of Minnesota (SMM) needed a rallying cry to garner local and national support for their mission. Our strategy: position science as necessity, not a nicety — turning the community into advocates who “Speak Up for Science.”

Brand Strategy

  • Social Strategy
  • Content Development
  • Paid Advertising

Campaigns

  • Campaign Strategy
  • Concept Development
  • Creative Execution
  • Optimization & Iteration

Content

  • Creative Strategy
  • Design
  • Photography
  • Video
  • Motion Design
  • Illustration
  • Audio
  • Copy
Hands of an archaeologist sorting and examining various bone fragments and fossils on a cluttered work table filled with trays of sorted pieces, small brushes, and containers.
Close-up of a crocodile skull with teeth, placed on a white foam-lined tray in a storage drawer with other animal skulls and bones.
Banner for "Museum Nights" at the Science Museum of Minnesota, featuring the text "Fridays until 8PM" with images of a dinosaur skeleton, historical statue, and binoculars integrated into the letters.

Customer testimonial

Senior Creative Director & Principal, SMM Creative Studio

Knock is more than an agency for the Science Museum; they understand our mission and our work, and have truly aligned with the idea of changing our world through science. Our partnership has resulted in some of the most impactful campaigns the Science Museum has ever launched.

Ameriprise Financial

Onto the Next Study →

Ameriprise Financial