Radisson RED
A multidimensional collaboration for a style-driven hotel brand.
We partnered with Radisson RED — an upscale, select service hotel offering located in lively, urban locations — to build a vibrant brand presence. Spanning a bold brand video, experiential activations, and purpose-driven partnerships, all projects were rooted in comfort and wellbeing with a fashion-forward twist.
Physical Experience
- Experience Strategy
Campaigns
- Concept Development
Content
- Creative Strategy
- Design
- Photography
- Video
- Motion Design
- Copy
Our brand video sought to attract an audience of Gen Z globetrotters. We leaned into the artful, bold positioning of the RED brand and partnered with a fashion shooter on location in Miami — leveraging the energy of the space to capture the RED experience in an editorial and aspirational way that spoke to this demographic.
Beyond this video, we supported two partnerships between Radisson RED and American Heart Association — an authentic duo rooted in values of wellness, health, and good sleep.
Our Red Dress Event in New York City commemorated American Heart Month in February and presented an immersive experience with Instagrammable environments like a RED-branded bed and bath. The activation brought deeper brand equity and expanded awareness for Radisson RED properties.
Our event activation with AHA involved the in-hotel experience as well. We designed graphics used within Radisson RED properties to promote heart health for hotel guests, featuring displays in elevators, lobby pillows, floor projections, and more. Messaging emphasized the importance of good sleep, as well as nutrition and exercise. Our touchpoints extended to social, and to tangible gifts — a Spotify “Zen playlist” and “Zen Out” sleep mask for hotel guests.
Together, these efforts positioned Radisson RED as a hotel brand that’s about more than the stay.
Onto the Next Study →
Science Museum of Minnesota