Northside Boxing
& Barbershop
A brand experience dedicated to North Minneapolis youth.
Northside Boxing and Northside Barbershop come together to form a nonprofit youth organization offering free programming for community members under 18. We crafted a brand identity system, environmental design, and fundraising campaign video that celebrate them as the local gem that they are.
Brand Strategy
- Audience & Market Research
Brand Identity
- Logo Design
Digital Experience
- Social Strategy
Physical Experience
- Experience Strategy
- Concept Design
- Prototyping
- Production
Content
- Creative Strategy
- Design
- Photography
- Video
- Copy
Northside is more than a gym and a barbershop. It’s an after-school home where young people learn to box, develop life skills through mentorship, share meals, and get the resources they need to succeed, all without membership fees.
As a company headquartered in North Minneapolis, this partnership was personal. We wanted to give back to the neighborhood we call home — and to an organization whose mission we believe in. All in all, our work helped bring their story to the broader community, driving the awareness and support that this organization deserves.
Customer testimonial
Their culture, their attention to detail, their broad understanding of scope and their talent were by far the best that I’ve ever worked with in my career. They truly cared about our vision and took it on as part of our family. All along the way they were organized and managed the process to perfection.
There is a sense of peace working with them as you know they care and are vested in all they do, on every level.
Onto the Next Study →
Science Museum of Minnesota