Malcolm Yards

Outdoor seating area with green chairs and umbrellas in front of a brick building with the sign "The Market at Malcolm Yards," and large grain silos labeled "United Crushers" in the background under a clear blue sky.

A brand for a modern community and food hall with historic roots. 

We partnered with Wall Companies to build a brand for its 20+ acre multiuse development, and for The Market at Malcolm Yards — a vibrant community food hall. Our work honors the site's rich industrial history while energizing its future as a growing hub. 

Brand Identity

  • Brand Framework
  • Brand Architecture

Brand Identity

  • Naming
  • Logo Design
  • Design Systems

Digital Experience

  • UX Strategy
  • Website Design
  • Website Development

Physical Experience

  • Concept Design
  • Production
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Collection of beige vintage-style logos and icons on a dark background, including "The Historic Harris Machinery Building Rail Cars & Surplus Supplies," "The Blueprint Room," "Together," a stylized "M," and variations of "The Market" at Malcolm Yards, along with small graphic elements like train cars, dining utensils, arrows, and a building silhouette.
Diamond-shaped business cards arranged in a row on a dark surface. Three cards show the initials "MY" in black on earthy green and burnt orange backgrounds, alternating with three cream-colored cards displaying contact information for Malcolm Yards, including a phone number, email, website, and social media handle.
White letter "M" with a horizontal bar above and below it mounted on a brick wall between two arched windows.
Exterior view of the historic Harris Machinery Building with a black wall featuring white painted text reading "The Historic Harris Machinery Building, Rail Cars & Surplus Supplies, ESTD 1889." The upper part of the building is made of light-colored brick with open, windowless sections, set against a bright blue sky with scattered white clouds. Green plants and grass are visible in the foreground.
White hanging rectangular banners with black text saying "WELCOME TO THE CROSSING STATION" and "THE CROSSING STATION" in an industrial-style indoor space, with additional smaller black signs below that read "CHECK IN HERE."
Metal letters spelling "BOXCAR" hanging from the ceiling, with a round light fixture above them and a tiled wall in the background.
Top image: Wall tiles with two directional signs; one reads "BEER HERE" with an arrow pointing left and the other reads "WINE THERE" with an arrow pointing right. Bottom image: Circular black and yellow sign with a rooster icon and text "ABANG YOLI 형제 요리 ASIAN CHICKEN & PORK RICE," indicating an Asian cuisine food outlet.
Wall sign with white text on a dark background that reads "EAT DRINK TOGETHER," with white X marks above and below the text.
People stand and use digital screens beneath four hanging, illuminated orbs spelling "POUR" in a modern self-serve beverage bar with tiles on the wall.
Interior view of a modern dining area called "The Blueprint Room" with wooden tables and chairs, a large blue wall with blueprint designs and the room's name, exposed ceiling with metal ductwork, garage-style windows, and a flat screen TV mounted on the wall.

Customer testimonial

Owner and Manager, The Market at Malcolm Yards

Knock has been a great partner throughout the entire process as a sounding board for design decisions and directions. Within one year of opening, traffic and sales are beyond expectations — almost triple what we forecasted.

Ameriprise Financial

Onto the Next Study →

Ameriprise Financial