LensCrafters

Close-up portrait of a man with curly hair and a beard, wearing aviator sunglasses and a beige coat, set against a blurred city background.

A campaign harnessing authenticity to build 
brand relevancy. 

Through documentary-style storytelling, we created a social media campaign that showcased true stories of Gen Z creators — amplifying their visions as young thought leaders and positioning LensCrafters as the authentic, trusted eyewear brand.

Digital Experience

  • Social Strategy & Management
  • Content Development
  • Reporting & Optimization
  • Influencer Campaigns

Campaigns

  • Campaign Strategy
  • Concept Development
  • Creative Execution

Content

  • Creative Strategy
  • Art Direction
  • Design
  • Photography
  • Video
  • Copy
Top image: Woman with a high bun hairstyle wearing large pearl hoop earrings and dark sunglasses, smiling outdoors with a green sheer fabric flowing and trees in the background. Bottom image: Close-up of reflective aviator sunglasses with blue and orange tinted lenses resting on a smooth wet surface, showing a blurred outdoor sunset reflection.
Close-up of a male pilot wearing sunglasses and a headset, seated inside a cockpit with sunlight streaming through the window behind him.
Top image: A smiling man wearing black sunglasses, a white shirt with green paisley patterns, and a silver chain necklace stands on a park pathway lined with palm trees. Bottom image: Close-up of clear, plastic-framed eyeglasses resting on a wooden surface with a blurred green background.
Close-up of a person with voluminous curly blonde hair wearing large cat-eye sunglasses with maroon frames, holding the glasses by the side. The background is a sunny sky with some colored structures.
Minnesota Orchestra

Onto the Next Study →

Minnesota Orchestra