LensCrafters
A campaign harnessing authenticity to build brand relevancy.
Through documentary-style storytelling, we created a social media campaign that showcased true stories of Gen Z creators — amplifying their visions as young thought leaders and positioning LensCrafters as the authentic, trusted eyewear brand.
Digital Experience
- Social Strategy & Management
- Content Development
- Reporting & Optimization
- Influencer Campaigns
Campaigns
- Campaign Strategy
- Concept Development
- Creative Execution
Content
- Creative Strategy
- Art Direction
- Design
- Photography
- Video
- Copy
Gen Z is America’s most diverse generation, and one third of Gen Z’s population considers themselves creators. We brought these young, self-expressive visionaries into focus,
supporting their passion alongside LensCrafters’ mission.
Over the course of the campaign, our collaboration helped the brand dramatically increase
its fan base by more than 18%, with an average engagement rate of over 5% per post. In addition to reaching our communications goals, we fostered stronger connections with highly coveted Gen Z consumers.
Onto the Next Study →
Minnesota Orchestra