Minnesota
Orchestra

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A rebrand that 
breathes new life into 
a storied arts legacy.

We launched the internationally renowned Minnesota Orchestra into a new, more inclusive chapter of its 120-year history — leveraging the commencement
of its 11th Music Director, Thomas Søndergård.

Brand Strategy

  • Brand Framework

Brand Identity

  • Voice
  • Logo Design
  • Brand Guidelines
  • Design Systems

Physical Experience

  • Experience Strategy
  • Concept Design
  • Prototyping
  • Production
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Director of Marketing, Minnesota Orchestra

Knock listened to our feedback and found ways to incorporate it when it felt right… When it didn’t, they respectfully challenged us to get at the heart of the ‘why’ behind it. In short, Knock ‘got’ us.

Mission Cloud

Onto the Next Study →

Mission Cloud