La Marca Prosecco
A campaign that scaled the brand’s sales ranking to #1.
We elevated this low-awareness E&J Gallo challenger brand to be #1 in sales for both the Prosecco and Sparkling Wine categories, inspiring audiences with joyful storytelling anchored in our brand line: “Make Every Day Sparkle.”
Brand Identity
- Growth & Innovation Strategy
- Brand Framework
- Brand Architecture
- Value Proposition
- Audience & Market Research
Digital Experience
- Website Design
- Website Development
- Maintenance & Optimization
- Social Strategy
- Content Development
- Paid Advertising
- Ambassador & Affiliate Programs
Campaigns
- Campaign Strategy
- Concept Development
- Creative Execution
Content
- Creative Strategy
- Design
- Photography
- Video
- Motion Design
- Illustration
- Audio
- Copy
Traditionally, Proseccos and Sparkling Wines are saved for only the most special occasions — but we showed our primary audience (female Millennials) that it’s a nice complement to every day.
Leveraging the iconic blue label, we developed a campaign that celebrates those day-to-day experiences with fun, inspirational moments and aspirational beauty.
The multi-channel campaign drove market share, making La Marca the #1 Prosecco and #1 Sparkling Wine, with 2.5 million cases in sales.
Customer testimonial
Hands down, our partnership has been one of the most enjoyable agency relationships I've engaged in. I thank you all for caring about our brands as much as you do. I also thank you all for HOW you carry out your work as I think Knock has been one of the best agencies for respect and collaboration.
Onto the Next Study →
Radisson RED