La Marca Prosecco

Three women sitting on a bed in an elegant, softly lit room. The woman in the center, wearing a black polka-dot top and yellow skirt, is drinking from a bottle with a straw. The woman on the left, in a beige dress, is holding up a phone, seemingly taking a selfie. The woman on the right, in a light-colored dress, is smiling and looking to the side. Bottles, jewelry, and gift boxes are scattered around the room, suggesting a celebratory or party atmosphere.

A campaign that scaled the brand’s sales ranking to #1.

We elevated this low-awareness E&J Gallo challenger brand to be #1 in sales for both the Prosecco and Sparkling Wine categories, inspiring audiences with joyful storytelling anchored in our brand line: “Make Every Day Sparkle.”

Brand Identity

  • Growth & Innovation Strategy
  • Brand Framework
  • Brand Architecture
  • Value Proposition
  • Audience & Market Research

Digital Experience

  • Website Design
  • Website Development
  • Maintenance & Optimization
  • Social Strategy
  • Content Development
  • Paid Advertising
  • Ambassador & Affiliate Programs

Campaigns

  • Campaign Strategy
  • Concept Development
  • Creative Execution

Content

  • Creative Strategy
  • Design
  • Photography
  • Video
  • Motion Design
  • Illustration
  • Audio
  • Copy
Overhead view of a group of four people and a dog lying on a white picnic blanket with a black-and-white umbrella in the center, surrounded by various food items and drinks, including grapes, a cake, a pineapple with sunglasses, and champagne.
Three women in a decorated room with light blue balloons scattered on the floor. One woman sits on a striped bench blowing a blue balloon, wearing a turquoise top and patterned skirt. A second woman in a blue dress is pouring a drink into a tall stack of teacups on a round white table. The third woman, dressed in a pink satin dress with a leopard print sleeve, leans in to sip with a straw from the teacup stack. A large white chandelier hangs overhead and the room has floral wallpaper and white curtains.
A woman in a checkered dress and hat playing badminton on grass with a man preparing to hit a ball nearby. Another person stands on an elevated chair holding a bottle, while a person on the ground raises a trophy. Large chess pieces and bottles are scattered around the scene, set outdoors with trees in the background.
Two LaMarca Prosecco brochures on a gray surface, one showing a folded-back blue label design with the text "LaMarca Prosecco," the other depicting three women in vintage-style dresses surrounded by gift boxes and sparkling wine bottles, both with the tagline "Make Everyday Sparkle."
Light blue coach bus with La Marca Prosecco advertisement featuring floating sparkling wine bottles and the slogan "MAKE EVERYDAY SPARKLE."
Billboard featuring an aerial view of five people lying on a white blanket on grass, surrounded by picnic food and bottles of La Marca Prosecco, with a dog resting nearby. The right side of the billboard has a blue background with the La Marca Prosecco logo and the slogan "MAKE EVERYDAY SPARKLE™."

Customer testimonial

Director of Marketing, La Marca Prosecco

Hands down, our partnership has been one of the most enjoyable agency relationships I've engaged in. I thank you all for caring about our brands as much as you do. 
I also thank you all for HOW you carry out your work 
as I think Knock has been one of the best agencies for respect and collaboration.

Radisson RED

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Radisson RED