Hennepin County

Close-up portrait of a smiling woman with curly hair, wearing a brown top, dangling earrings, and a visible floral chest tattoo.

A mental health campaign giving the community a voice.

With real community members at the center of our work, our campaign led with authenticity, a hyper-localized media plan, and an engaging community activation to promote connection as a way forward.

Brand Identity

  • Naming
  • Voice
  • Logo Design
  • Brand Guidelines
  • Design Systems

Digital Experience

  • UX Strategy
  • Website Design
  • Website Development
  • Maintenance & Optimization
  • Content Development
  • Paid Advertising

Physical Experience

  • Experience Strategy
  • Concept Design
  • Prototyping
  • Production

Campaigns

  • Campaign Strategy
  • Concept Development
  • Creative Execution
  • Optimization & Iteration

Content

  • Creative Strategy
  • Art Direction
  • Design
  • Photography
  • Video
  • Motion Design
  • Illustration
  • Audio
  • Copy
Side view of a blue van with mental health awareness graphics including a group of people in a supportive sports setting, text message bubbles saying "Hey! I was thinking of you..." and "A friendly reminder, you matter.", and slogans "See mentalhealth.org" and "See connection as a way forward."
Top image: Four adults standing side by side smiling and holding up gray t-shirts with a colorful "see" pattern design. They are in front of a blue and red mental health awareness bus with the text "See mental health.org." Bottom image: Group of children and two women gathered around a table engaging in arts and crafts outdoors, next to the same mental health awareness bus with visible text "Hey! I was thinking of you..." and "See connection as a way forward."
A young girl with curly hair in pigtails and wearing a black dress with white dog prints stands facing a blue wall-mounted spinning wheel with questions and actions written on it like "What gives you hope?" and "Color your heart!"
Poster on a tiled wall with a blue background and text that reads "See the joy in connection." It includes two photos: one of a large group of people smiling and taking a selfie, and one of an older man playfully interacting with a young child. The bottom right features an orange box with the text "See mental health .org." The poster is credited to Hennepin County.
Alt text: Top image: A woman with a yellow backpack participates in an interactive mental health exhibit, looking into a lighted circular mirror with a microphone below it. A question wheel with prompts like "Who brings you the most joy?" is mounted on the wall. The walls are decorated with photos of diverse people. Bottom image: Children and adults engage in activities at an outdoor mental health awareness event by a van. The van has messages like "mentalhealth.org," "See connection as a way forward," and "Hey! I was thinking of you... A friendly reminder, you matter." People are coloring and interacting at a table set up next to the van.
placeholder alt text – save first to see generation option
LensCrafters

Onto the Next Study →

LensCrafters