Hennepin County
A mental health campaign giving the community a voice.
With real community members at the center of our work, our campaign led with authenticity, a hyper-localized media plan, and an engaging community activation to promote connection as a way forward.
Brand Identity
- Naming
- Voice
- Logo Design
- Brand Guidelines
- Design Systems
Digital Experience
- UX Strategy
- Website Design
- Website Development
- Maintenance & Optimization
- Content Development
- Paid Advertising
Physical Experience
- Experience Strategy
- Concept Design
- Prototyping
- Production
Campaigns
- Campaign Strategy
- Concept Development
- Creative Execution
- Optimization & Iteration
Content
- Creative Strategy
- Art Direction
- Design
- Photography
- Video
- Motion Design
- Illustration
- Audio
- Copy
We utilized the summer festival season to connect with our multicultural target audiences.
A branded van designed with interactive, hands-on activities and filled with swag made its way
to the Thai New Year Festival, Pride Parade, Mother’s Day Pow Wow, Juneteenth events, and more.
Additionally, our targeted media was translated for Spanish, Hmong, and English-speaking community members, housed across multiple platforms — everything from digital banner ads to radio, paid social, and print in local church bulletins. Messages of hope, joy, and connection took center stage on seementalhealth.org, our custom designed landing page for the Hennepin County community and beyond.
Onto the Next Study →
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