Asche & Spencer
A digital presence honoring human artistry.
We launched this renowned music production studio’s first-ever social channels, refreshed their web presence, and amplified the incredible original scores they’ve been composing and recording since 1990. In a sea of AI- and computer-generated music, our work emphasized A&S’s real, human craft — giving audiences a moment to see, hear, and “Feel More.”
Brand Strategy
- Growth & Innovation Strategy
- Brand Framework
Brand Identity
- Voice
- Design Systems
- Brand Guidelines
Digital Experience
- UX Strategy
- Website Design
- Website Development
- Social Strategy
- Content Development
Campaigns
- Campaign Strategy
- Concept Development
- Creative Execution
Content
- Creative Strategy
- Design
- Video
- Copy
Though Asche & Spencer has been creating original music scores for decades, their marketing efforts have been largely word of mouth. With AI’s rising prominence, the client needed a stronger brand presence that directly targeted businesses in the creative industry.
Featuring Asche & Spencer’s music and behind-the-scenes footage, Knock developed the “Feel More” campaign — encapsulating the client’s unique ability to evoke an emotional connection through music.
Since launch, Asche & Spencer’s organic Instagram presence shows steady growth, while paid social is overperforming by 50%.
Onto the Next Study →
Radisson RED