Nature’s Way
Sambucus

A campaign bringing old school wisdom to new school moms.

Legacy brand Nature’s Way Sambucus brings decades of expertise, but is positioned in an oversaturated wellness category. In a space where trendy newcomers can overshadow timeless quality, we crafted a campaign that reminds consumers why they should trust Sambucus, positioning them as the true elder(berries) of immune support.

Brand Strategy

  • Audience & Market Research

Brand Identity

  • Brand Guidelines

Digital Experience

  • Social Strategy & Management
  • Content Development
  • Paid Advertising

Campaigns

  • Campaign Strategy
  • Concept Development
  • Creative Execution
  • Optimization & Iteration

Content

  • Creative Strategy
  • Art Direction
  • Concept Design
  • Photography
  • Video
  • Motion Design
  • Illustration
  • Audio
  • Copy
Person in a striped long-sleeve shirt holding a large card that reads "Hey Mom, it's for you" with a Nature's Way logo at the bottom, while sitting in bed under white blankets.
Smartphone displaying an advertisement with text "Handpicked by farmers in Europe (and moms everywhere)" overlaid on an image of a red branch with dark purple berry-like candies against a beige background.
Glass bowl filled with small, round black berries with a spoon holding some of the berries resting on top, against a beige background.

Customer testimonial

VP Marketing, Nature’s Way

When I think of the team at Knock, I think of partnership. Yes, they really understand strategy and storytelling, but their partnership mindset is the foundation — demonstrated through listening, understanding, challenging, and consistently overdelivering. This mindset elevates work beyond transactional into long term value-creation. With superb talent and genuinely great people, working with Knock is a pleasure!

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