Nature’s Way
Sambucus
A campaign bringing old school wisdom to new school moms.
Legacy brand Nature’s Way Sambucus brings decades of expertise, but is positioned in an oversaturated wellness category. In a space where trendy newcomers can overshadow timeless quality, we crafted a campaign that reminds consumers why they should trust Sambucus, positioning them as the true elder(berries) of immune support.
Brand Strategy
- Audience & Market Research
Brand Identity
- Brand Guidelines
Digital Experience
- Social Strategy & Management
- Content Development
- Paid Advertising
Campaigns
- Campaign Strategy
- Concept Development
- Creative Execution
- Optimization & Iteration
Content
- Creative Strategy
- Art Direction
- Concept Design
- Photography
- Video
- Motion Design
- Illustration
- Audio
- Copy
The old saying “mother knows best” became our strategic north star. By leveraging the brand’s history and generational wisdom, our campaign reminded millennial moms there’s someone looking out for them and their crew.
Customer testimonial
When I think of the team at Knock, I think of partnership. Yes, they really understand strategy and storytelling, but their partnership mindset is the foundation — demonstrated through listening, understanding, challenging, and consistently overdelivering. This mindset elevates work beyond transactional into long term value-creation. With superb talent and genuinely great people, working with Knock is a pleasure!
Onto the Next Study →
Fitchn