Minneapolis St. Paul International Film Festival

Hand holding an orange Minneapolis St Paul International Film Festival all-access pass against a pink background.

A vibrant identity and campaign to capture a world of film.

Also known as MSPIFF, the Minneapolis St. Paul International Film Festival is the largest annual celebration of international cinema in the region. We crafted an identity and campaign that positioned 2025’s iteration as an opportunity to discover and imagine new worlds through the screen — embracing a ticket to the festival as a ticket to anywhere.

Brand Identity

  • Voice
  • Logo Design
  • Design Systems

Campaigns

  • Concept Development

Content

  • Design
  • Motion Design
  • Illustration
  • Copy
A hand holding multiple pink MSP Film event brochures next to text that reads "A Ticket to Anywhere" with illustrations of a suitcase, airplane, and clock tower on a pink background.
Close-up of a person wearing an orange t-shirt and holding beige tote bags with matching logos for the Minneapolis St Paul International Film Festival 44, featuring bold orange letters "MSP IFF" with white popcorn illustrations around the text.
Top image: A man and woman stand on stage at the MSP Film event, with the man holding his hands together and smiling. Bottom image: Two men wearing matching bright orange MSP Film T-shirts smile and pose together indoors.
Group of five people smiling and posing together in front of an orange backdrop with logos for The Minnesota Star Tribune, Pryes Brewing Co, and the Minneapolis St Paul International Film Festival.
Three people standing side by side wearing bright orange T-shirts with a cartoonish design and the text "MSP IFF" and "Minneapolis St Paul International Film Festival 44" printed on them. The person on the left also wears a gray zip-up hoodie, the person in the middle wears dark jeans, and the person on the right wears blue pants with a watch on the left wrist. The background is dark and out of focus.
Asche & Spencer

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Asche & Spencer