A brand refresh built for national growth.

As Green + The Grain (G&TG) grew from food truck to brick-and-mortar restaurant, its success fueled national expansion and a new franchise model, requiring the brand to evolve with the business.

Brand Strategy

  • Brand Architecture
  • Brand Framework
  • Repositioning

Brand Identity

  • Brand Guidelines
  • Design Systems

Digital Experience

  • Social Strategy & Management
  • Website Design
  • Website Development

Content

  • Photography

With a new brand framework, platform, and language, we elevated G&TG from crafted to contemporary, matching the more sophisticated style of both the products and the spaces the brand occupies.

Refreshed storefronts and updated web designs helped increase G&TG’s brand awareness in new markets.

Black rectangular storefront sign with white outlined border and white text reading "GREEN + THE GRAIN," mounted on a gray wall.
Black sandwich board sign with wooden handle and white text that reads "Elevating the Salad Experience" and a small logo above with the text "Green and The Grain Est. 2014" and the website "greenandthegrain.com" at the bottom.
Black circular sign on a black stand with white text reading "SKIP THE LINE ORDER ONLINE" and a QR code below the text, placed on a concrete floor against a plain white wall.
Two black business cards on a dark gray surface. One card displays the logo "Green + The Grain" and the tagline "Elevating The Salad Experience." The other card shows contact information for Tiffany Hauser, CEO and Founder, including phone numbers and an email address.
Green + The Grain | Knock