Fitchn
A brand bringing feel-good fare within easy reach.
We launched a relaxed, modern, fit-healthy restaurant brand that emphasizes both approachability and wellbeing through visual and voice. Our work was guided by the insight that consumers are craving more food options that are fast, healthy, approachable, and joyful — and that don’t feel overly sophisticated or exclusive to a specific audience.
Brand Strategy
- Brand Framework
- Value Proposition
- Audience & Market Research
Brand Identity
- Naming
- Voice
- Logo Design
- Design Systems
Physical Experience
- Experience Strategy
- Concept Design
- Prototyping
Content
- Creative Strategy
- Design
- Photography
- Illustration
- Copy
Our brand promise — “Nourishing, comforting food within reach” — anchored all visual and voice decisions. For instance, we developed a memorable name that uniquely fuses “Fit” and “Kitchen” and is complemented by the tagline, “Fuel good. Feel good.” This two-part statement captures the brand’s pursuit of healthy eating and positive energy, and inspired a collection of environmental copy sentiments that offer wit and flavor. A vibrant color palette, expressive typography, and playful, graphic illustrations invite customers in.
Onto the Next Study →
Asche & Spencer