American
Craft Council
A rebrand that celebrates the handmade world.
We revitalized ACC’s visual identity and voice, shaping the bold future of the brand’s rich 80+ year legacy. The evolved brand culminated in a website redesign that welcomes audiences, communicates a legacy of craft and innovation, and fulfills the brand promise of making meaning.
Brand Strategy
- Growth & Innovation Strategy
- Brand Architecture
- Repositioning
- Audience & Market Research
Brand Identity
- Voice
- Logo Design
- Brand Guidelines
- Design Systems
Digital Experience
- UX Strategy
- Website Design
- Website Development
Content
- Creative Strategy
- Art Direction
- Design
- Copy
Having refreshed their mission and strategies, ACC wanted to attract and invite new perspectives from diverse cultures and communities. Our collaboration accomplished just that.
The brand refresh transformed the identity system into a cohesive, strategic family of brands. By unifying the typographic identity and improving alignment between the parent and sub-brands, we built an identity system designed to engage community members and foster a stronger sense of connection. The resulting architecture established consistency, improved clarity, and led to broader awareness across every audience touchpoint.
Customer testimonial
Thank you for being such great partners and for all you did to ensure that we reached this milestone. Reaching it at all given the timeline we imposed is impressive; arriving with a sense of joy and our esprit de corps intact is remarkable.
Onto the Next Study →
Target