American
Craft Council

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A rebrand that celebrates the handmade world.

We revitalized ACC’s visual identity and voice, shaping the bold future of the brand’s rich 80+ year legacy. The evolved brand culminated in a website redesign that welcomes audiences, communicates a legacy of craft and innovation, and fulfills the brand promise of making meaning.  

Brand Strategy

  • Growth & Innovation Strategy
  • Brand Architecture
  • Repositioning
  • Audience & Market Research

Brand Identity

  • Voice
  • Logo Design
  • Brand Guidelines
  • Design Systems

Digital Experience

  • UX Strategy
  • Website Design
  • Website Development

Content

  • Creative Strategy
  • Art Direction
  • Design
  • Copy
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Executive Director, American Craft Council

Thank you for being such great partners and for all you did to ensure that we reached this milestone. Reaching it at all given the timeline we imposed is impressive; arriving with a sense of joy and our esprit de corps intact is remarkable.

Target

Onto the Next Study →

Target