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BĒT VODKA

Brand Positioning + Branding + Campaign + Digital + Social + Video + Packaging + Print

SHARE THE PIONEERING SPIRIT

Collaborating with two pioneers in the spirits industry, we branded a relationship story that started with sugar beet farmers and a cooperative, and resulted in a premium-pour vodka we named BĒT.

Our brand positioning is framed around three pillars—sincere, simple and social— keeping the vodka honest and genuine for discerning consumers.

To build buzz for media, dignitaries and mixologist and foodie aficionados, we created a personalized press kit complete with two miniature bottles of BĒT Vodka and the unique story around the sugar beet lore. It inspired a movement that got people talking.

Bēt Bottle

“The proof is in the proof: BĒT is a premium, smooth-sipping vodka with light vanilla notes, perfect for a vodka martini with a twist, or neat with a hit of orange bitters. And with its clean and modern branding, BĒT’s bottles will fit nicely on your patio bar.”

—Stephanie Marsh

Mpls St. Paul Magazine

Recognition

National Addy

Packaging

Communicator Awards

Branded Content

ADFED The Show

Best In Show – Design - Packaging

ADFED The Show

Gold - Packaging

One Show

2016 Merit Award – Packaging

Communicator Awards

Video

CARIBOU COFFEE HOLIDAY | PUTTING THE SURPRISE BACK IN HOLIDAY GIVING

CARIBOU COFFEE HOLIDAY

PUTTING THE SURPRISE BACK IN HOLIDAY GIVING

PLAYWRIGHTS’ CENTER | CONNECTING PLAYWRIGHTS TO WORLD-CLASS RESOURCES

PLAYWRIGHTS’ CENTER

CONNECTING PLAYWRIGHTS TO WORLD-CLASS RESOURCES

Levi's | REVOLUTIONIZING A NEW DENIM FIT FOR WOMEN

Levi's

REVOLUTIONIZING A NEW DENIM FIT FOR WOMEN

MYSTIC LAKE CASINO | GAINING NEW AUDIENCES FOR A CLASSIC CASINO

MYSTIC LAKE CASINO

GAINING NEW AUDIENCES FOR A CLASSIC CASINO

BLUE CROSS & BLUE SHIELD | GETTING FACE-TO-FACE WITH HEALTHY SOLUTIONS

BLUE CROSS & BLUE SHIELD

GETTING FACE-TO-FACE WITH HEALTHY SOLUTIONS

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