BĒT VODKA

Brand Positioning + Branding + Campaign + Digital + Social + Video + Packaging + Print

SHARE THE PIONEERING SPIRIT

Collaborating with two pioneers in the spirits industry, we branded a relationship story that started with sugar beet farmers and a cooperative, and resulted in a premium-pour vodka we named BĒT.

Our brand positioning is framed around three pillars—sincere, simple and social— keeping the vodka honest and genuine for discerning consumers.

Bēt Logo
Bēt Bottle

“The proof is in the proof: BĒT is a premium, smooth-sipping vodka with light vanilla notes, perfect for a vodka martini with a twist, or neat with a hit of orange bitters. And with its clean and modern branding, BĒT’s bottles will fit nicely on your patio bar.”

—Stephanie Marsh

Mpls St. Paul Magazine

Recognition

National Addy

Packaging

Communicator Awards

Branded Content

ADFED The Show

Best In Show – Design - Packaging

ADFED The Show

Gold - Packaging

One Show

2016 Merit Award – Packaging

Communicator Awards

Video

more work

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